A digital expert in CRM, Loyalty & Data Activation.
My journey
When people ask me what I do on a day-to-day, it's always hard to explain.
They think I just send e-mails, but it's much more than that...
As a CRM, Loyalty & Data Activation Expert, my responsibilities involve both operational and strategic tasks.
Operationally, I build CRM roadmap, oversee email & SMS campaigns, ensuring that the right information is sent, at the right time, to the right person.
I manage customer databases, segmenting them for targeted marketing campaigns. Additionally, I analyze data to derive insights for personalized interactions with customers and to send them relevant communications based on various criteria.
Strategically, I develop and implement a loyalty program to enhance customer retention.
This includes designing a promo calendar, reward structures, assessing program effectiveness, and iterating based on data-driven insights.
I collaborate with cross-functional teams to align CRM efforts with broader marketing strategies.
Continuous monitoring of industry trends and emerging technologies helps me optimize our approach for long-term customer engagement and satisfaction.
Digital E-Commerce CRM O+O O2O Loyalty Program
Personalization Customer Engagement A/B Testing
Cross-selling & Upselling Customer Segmentation CLV
Retention Customer Journey Mapping Analytics
Data-driven insights E-Retail Reporting
Digital Expert specialized in cultivating strong customer relationships and driving brand loyalty.
I’m a digital marketing professional with a strong passion for creating customer-centric strategies that drive growth. With extensive experience in CRM, D2C/B2B online-to-offline (O+O) environments, I specialize in designing and executing data-driven campaigns that deliver measurable results.
Throughout my career, I’ve honed expertise in email automation, personalization, A/B testing, customer segmentation, and loyalty program development. I have a proven track record of leading successful acquisition and retention campaigns (across email, SMS, and other channels) that have consistently improved customer engagement, retention, and overall CRM performance.
I’m deeply analytical and always focused on the numbers, but I also believe in the power of collaboration and knowledge sharing. I thrive in environments where cross-functional teamwork and innovation come together to solve complex problems. Whether leading digital projects or optimizing customer journeys, I’m always driven by the goal of maximizing value for both the customer and the business.
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