Publications

In the dynamic realm of Customer Relationship Management (CRM), the strategic use of customer segmentation has become a cornerstone for...

In today's rapidly evolving business landscape, the integration of Artificial Intelligence (AI) into Customer Relationship Management...

In the dynamic landscape of CRM, the ability to connect with customers is paramount. Customer contactability is not just about reaching...

A/B testing, also known as split testing, is crucial in optimizing CRM strategies. I will give you some best practices to follow for...