Before sending an SMS campaign, you need to ask yourself these 2 important questions:
« Have we obtained customers explicit consent to ensure compliance with regulations? »
« Does my message provide a straightforward way for recipients to opt-out of future SMS communications? »
As a CRM expert, you should always consider these best practices for your SMS campaigns:
#1 : Targeted Audience Segment your audience (as much as possible) based on demographics, behavior, or preferences to send relevant messages to the right people.
#2 : Timing Send messages at appropriate times to avoid inconvenience, considering time zones, specific events, holidays, seasonal trends and/or local regulations.
Example: No sendings before 8AM and after 9PM
« It's really important to maintain a consitent brand voice, tone, and visuals accross all your marketing channels, including SMS. »
#3 : Personalization If your platform allows it and if you have enough information/rich data on your recipients, then use their names and personalize content to enhance engagement and relevance.
#4 : Concise content Keep messages brief and to the point, conveying the key information without overwhelming the recipients.
#5 : Incentives and Offers Boost engagement by including exclusive offers, early access, discounts, or promotions in your SMS messages.
#6 : Multichannel Integration Integrate SMS with other channels, such as email or social media, to create a cohesive and synchronized marketing strategy.
#7 : Mobile-friendly design Ensure that your messages are easily readable on various mobile devices.
#8 : Testing A/B test different message variations, timings, and segments to optimize campaign performances.
Example: 2 different offers, 2 different CTAs, SMS vs MMS, personalization VS no-personalization, etc.
#9 : Frequency Avoid excessive messaging to prevent fatigue and potential irritation among recipients.
#1 0 : Track and Analytics Monitor campaign performances, analyze key metrics, and use insights to refine future campaigns.
Boost your SMS performances and increase your WOB!
Integrating these best practices into your SMS marketing strategy can help you create a more engaging, personalized, and effective campaign that aligns with your broader marketing efforts.
I recommend you to regulary review and update your SMS campaigns to comply with any changes in regulations (ex: CASL law in Canada, etc.) or industry standards.
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